Companies are evolving their data infrastructure for benefitting from the latest technological developments, as artificial intelligence (AI) and machine learning (ML) continue with their upward spiral. The cloud-based data analytics infrastructure has been witnessed widespread acceptance and implementation, providing excellent scalability, simplifying data management, and reducing cost.

Cloud-based data analytics has not only facilitated enterprises in tracking social media traffic & engagement, but also tap potential opportunities to better connect with their customers. The cloud allows data analysis to gain accessibility and enables employees in an organization to remotely access company information. This frees them from being chained to the local network and makes data more accessible.

Persistent Challenges in Cloud-based Data Analytics

The trend of moving data analytics to a cl