Customer Profile

Focus Kids Communication Pvt. Ltd. is a Mumbai-based company that creates engagement-led experiences for kids across online and offline mediums vis-à-vis internet, schools, out-of-home, entertainment.

India’s first dedicatedly designed world for kids-Worldoo is a virtual environment doorway created for kids who can fruitfully use computers and the internet to play games, watch educational videos such as National Geographic’s, Science Journals and much more) and gain knowledge about the insights. Worldoo is an ever-evolving online ecosystem for kids, counting 20,000-30,000 users every month where they can live, express and play. It is the first of its kind where toddlers can access all popular content in a world designed dedicatedly for them.

The Challenge

Worldoo’s website is popular with a large and growing audience, and the company wanted the site to be highly available. In June 2014, after the website was triggering problems the company began to look for a new service provider. They also wanted to deploy their application from the physical server to AWS to improve flexibility and scalability to easily support increases in the traffic volume.

The Solution

Blazeclan’s team of certified AWS Solution Architects conducted an exploratory analysis to study the current architecture of the application

This included an understanding of the –

  • The underlying infrastructure required to support the application on AWS
  • Deployment of the website on AWS.

Once the existing architecture was explored, Blazeclan’s team formulated a detailed deployment approach that included identifying the AWS service configurations, suggesting changes required in the application, and managing AWS deployments with Worldoo. Once the infrastructure was set up, Blazeclan team worked closely with the team for deploying their websites onto AWS. It also provides Worldoo with their managed competencies while migrating their architecting solution from .net app stack to PHP app stack to optimise the application.

The Benefits

  1. Cost Effectiveness: With the on-demand model, Worldoo was able to leverage the benefits of cost-effectiveness.
  2. Increase in Customer Base: Worldoo websites could now scale and support concurrent users on-demand with high performance, giving them the desired customer experience.
  3. Competitive advantages: Adopting AWS has let them keep their focus on the business and providing them with both strategic and tactical advantages.

Tech Stack

  • EC2
  • S3
  • Auto-scaling
  • EBS
  • SES
  • Route 53
  • VPC
  • AMI